Transport : livrare exclusiv electrica

L'Oréal Luxe livreaza in cele 400 de puncte de vanzare ale sale din Paris, folosind o flota de camioane 100 % electrice, o actiune care reduce emisiile de CO2 cu 17 % in primul an.

100 % livrare electrica

Timp de multi ani, L'Oréal a cautat o metoda de a introduce o politica de transport exclusiv electric in Franta, in scopul de a obtine "zero emisii de CO2". Problema a fost gasirea unui mod de a face acest lucru in acelasi timp cu asigurarea unei inalte calitati, conditiile de siguranta, livrarea eco-prietenoasa, trei constrangeri care au aparut in administrarea furnizorilor de pe piata.

"In 2010, am descoperit Deret, o retea fiabila de distributie exclusiv electrica, care ar putea livra in toate cele 400 de magazine ale noastre din Paris", spune Frederic Lagacherie, director al Centrului de Distributie L'Oréal Luxe in Franta.

"Incepand cu luna august 2010, marfurile preluate de Deret in Orleans au fost transportate la punctul de distributie Gennevilliers, apoi livrate in camioane exclusiv electrice. In loc de reducerea de 5% a emisiilor de CO2 vizata, L'Oréal a realizat o reducere de 17 % din primul an".

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Pentru mai multe informatii despre acest subiect, a se vedea fisierele de date GRI:


Frédéric LAGACHERIE, Director L’Oréal Luxe Logistics Center in Franta

Frédéric LAGACHERIE, Director L’Oréal Luxe Logistics Center in Franta


Charles Allart, Transportation Coordinator, L’Oréal France – L’Oréal Luxury Products, France: 
“L’Oréal is always looking for new, lasting solutions in its distribution strategy. Deret offered three advantages. One, they were the first network to use 100% electric trucks for delivery. Two, there was an obvious geographic proximity to the Ingré site. And three, they were familiar with the cosmetic world, notably through the work that they do with one of L’Oréal’s important clients, Sephora. Following our initial meeting in March 2010, things moved rather quickly, with the first deliveries taking place in August of the same year. We hope that this project – and this initiative – will serve as an example, particularly for the group’s other divisions, both in France and abroad.”


Jean-Luc Fournier, Head of Communication, Deret: 
“L’Oréal and Deret share common values – each at its own level – of good corporate citizenship and, especially, environmental responsibility. Deret has put a network into place covering all of France, with over fifty electric vehicles, the big advantage of which is the absence of CO2 or any other pollutant. And of course the noise pollution is greatly reduced…”

Frédéric Lagacherie, Director of the Center for Logistics, L’Oréal Luxury Products, France: 
“Our subsidiary has always put a lot of effort into researching transportation solutions which minimize our impact on the environment. For this reason, we put electric vehicle delivery into place several years ago for three arrondissements in Paris. Based on this experience, our requirements regarding transportation have always rested on three cornerstones: one, the ability to offer real solutions for sustainable development; two, the guarantee of safety for our delicate cargo; and three, the assurance of a perfect delivery.”

Xavier Vey, Managing Director - L’Oréal Luxury Products: 
“When the teams came to me to present this project, I got on board right away. That’s because it perfectly matches the company’s values in at least two ways. First off, it meets the group’s goal to lead a large environmental project and secondly it’s a great, rather paradoxical venture: we can go so far as to say the electric project is made with the Diesel brand, “Fuel for Life”.


Alexandre Bianco, Head of Perfumes Group – L’Oréal Luxury Products, France: 
“This is the possibility to continue in the brand’s DNA, which strives to be an alternative to traditional Luxury brands and must find different means of communication. With this, the opportunity fell into our lap: refurbish an entire truck that would go back and forth through Paris, providing us a ultra-effective means of communication via our association with a major logistical and ecological project.”