As beauty is essential and can change people's lives, the Foundation develops programs to restore self-esteem and dignity and to help vulnerable people reintegrate into society.
For more than 100 years, beauty has been at the heart of L’Oréal's expertise. The Foundation gives a new dimension to trends and the role of beauty by placing it at the center of a worldwide educational program: <i>« Beauty for a better life ».</i>
Appearance and self-esteem are linked. An alteration in appearance due to an illness, war or poverty may affect a person's appearance and self-esteem in the long term. Conversely, once this self-esteem is restored, people feel better and once again interact with others.
The special relationship between a hairdresser and her clients provides her with a unique social role in her community. The L’Oréal Foundation makes use of its immense network of partner hairdressers, providing them with the means to get involved in major initiatives.